Missy Williams and her husband David co-founded Seed Effect in 2009 after their first mission trip to South Sudan. When the Williams visited South Sudan on a mission trip in 2007, they were moved by the resilience of the people of South Sudan. Because of the great need for both economic empowerment and Jesus, they co-founded Seed Effect, disbursing the first microloans to 19 entrepreneurs in 2009.
Missy served as the Executive Director until February 2014, when she stepped back from the day-to-day operations to give more attention to her growing family of two young daughters. She now serves as the Chairman of the Seed Effect Board and continues to provide strategic planning, vision casting, fundraising, marketing and development, event planning, and advocacy for Seed Effect.
Missy received her B.B.A. in Finance from the University of Texas at Austin where she also received a minor in Art History. Prior to founding Seed Effect, Missy went back to school to study Interior Design and subsequently worked with a successful high-end interior designer while also operating her own interior design firm in Dallas. As a mom and an entrepreneur herself, Missy connected deeply with the hard-working moms she met and loves being able to bring Jesus and economic empowerment to the people of South Sudan through Seed Effect.